Less than a full year away from the upcoming election, President Joe Biden and Vice President Kamala Harris plan to boost their re-election campaign by advertising during the holiday weekend. The Biden-Harris campaign plans to air two televised ads on FOX while the Detroit Lions play the Green Bay Packers. Expected to reach 1.1 million adults older than 35, both ads will be shown to voters in Detroit and Milwaukee.
One of the two ads is titled, “Never Left.” According to The Hill, it will focus on “Biden’s middle-class upbringing in Scranton, Pa., and features archival photos and video of the president when he was younger.” The second ad is called “Finally” and it will reportedly highlight “the White House’s efforts to lower prescription drug costs by giving Medicare the ability to negotiate prices.”
“This Thanksgiving as Americans come together, we are proud to highlight how President Biden and Vice President Harris are focused on the issues that matter most to American families and delivering real tangible results that are lowering costs for everyday Americans,” campaign manager Julie Chavez Rodriguez shared in a statement to press.
“The American people have a choice next November and our campaign will remind them early and often just how stark that choice is.”
Michigan and Wisconsin remain two key states for presumptive frontrunners Biden and former President Donald Trump. According to an EPIC-MRA poll, Trump leads Biden by five points in Michigan through Thursday, November 16, 2023. Similarly, Bloomberg’s Morning Consult poll puts Trump two points ahead of Biden in Wisconsin through Tuesday, November 7, 2023.