Issa Rae’s HOORAE Media has partnered with Walmart to launch the Black & Unlimited Digital Development Program. The newly launched initiative will provide Black content creators from all walks of life with the tools needed to succeed in their highly-competitive fields.
“HOORAE is proud to partner with Walmart to support Black creators as they share their content with new audiences,” Rae told Variety.
“With the support of the Black & Unlimited Digital Development initiative, the selected creators will expand their brands and develop their voices in our underrepresented industry.”
The inaugural class of participants includes Chef Shaiheem, Tyris Winter, Mariah Jae, Alex Hill, Amanda S. Wicks, Archie Jay, Brelynn Hunt, Cam Sullivan-Brown and Destiny Aaiyana. Each participant will receive equipment to enhance their content, work with a mentor to learn more about their field and attend courses regarding their future hopes and dreams. To top it all off, Winter, Jae, Hill and their classmates will attend Black & Unlimited Creator Weekend in Los Angeles and star in Walmart’s YouTube channel content.
“There’s so much more to being a creator than developing content and sharing it with the world,” Walmart’s D.J. Vaughn told Variety.
“We are excited to collaborate with HOORAE for the first time to provide Black Creators with the tools, resources, and education they need to be successful through this innovative program.”
