Building upon the success of The Pop Out: Ken & Friends, Free Lunch has reportedly formed a partnership with AEG Presents.
“I’m honored that this chapter started with Kendrick Lamar’s ‘The Pop Out—Ken & Friends,’ an iconic moment for L.A. and Hip-Hop,” Free Lunch Founder Tim Hinshaw said.
“Partnering with AEG is a natural next step for Free Lunch. I have been very fortunate in my career to play a role in delivering some of the most unforgettable live music experiences for the culture and look forward to continuing that success with Rich and the whole AEG team moving forward.”
Hinshaw is the head of Hip-Hop & R&B at Amazon Music. His creative studio, Free Lunch, recently worked with Amazon Music to stream The Pop Out: Ken & Friends. According to the press release, the concert “broke the record for the most minutes watched of any Amazon Music production.” Prior to The Pop Out: Ken & Friends, Hinshaw helped put together the livestream of Big Steppers Tour: Live from Paris, Ye and Drake’s Free Larry Hoover Concert, J. Cole’s Dreamville Festival and Summer Walker’s concert during Black History Month.
“Tim’s connection to Hip-Hop and R&B, whether it’s the music, the artists, or the culture, is unmatched. I am excited to bring someone of Tim’s stature on to help our team expand in an area we’ve already had so much success in,” AEG Presents Global Touring President Rich Schaefer said.
“His spirit and energy will be a great addition to the Touring team, and we look forward to learning from him as we help build our business together.”
