Don “Don C” Crawley will step into the role of creative director of premium products at Mitchell & Ness. Don C has more decades of experience in the world of fashion and entertainment. Previously, he managed Kanye West and worked as an executive at G.O.O.D Music. In the realm of fashion, he has collaborated with Jordan, Rémy Martin and many other luxury brands.
“Don is truly an icon and visionary, and after having worked with him for many years we’re ecstatic to have him formally join the Mitchell & Ness family,” Mitchell & Ness CEO Kevin Wulff said.
“Fans of the brand can look forward to exciting new products across all leagues that will fuse the brand’s heritage with Don C’s cutting-edge creative vision.”
Mitchell & Ness was acquired by Michael Rubin’s Fanatics Inc. in February. The acquisition was assisted by a star-studded line of investors, including Shawn “Jay-Z” Carter, Kevin Hart and Robert “Meek Mill” Williams.
“I’ve come up in the apparel and music industry, but I always wanted to add sports to those cultures,” Don C said.
“I feel like sports are a unifier and industries such as fashion sometimes are exclusive, so sports always just welcomes people. It’s a key aspect of what I try to bring to the table — adding some type of sports aesthetic to the community.”