Fresh off a huge year in 2016 that included collaborations with boutiques like BAIT, Diadora plans to maintain its foothold in the U.S. For Spring/Summer 2017 by releasing the “On the Bright Side | 80’s in the UK” collection. Now we have visuals for the new campaign, which is modeled by Influencers, Achike, Sydney Lima, James Magee, Luke Storey, and Charlie Baker.

The collection pays tribute to the brand’s popularity in the streets of 1980’s London, highlighting the B. Elite tennis sneaker. The silhouette comes in both warm hues of suede representing the “Bright Side” and smooth and white leather colorways, paying homage to the clean aesthetic that dominated fashion in the region. The colors carry over to the apparel in the kit, which includes long-sleeve tees, crew sweaters, and track jackets. Keep an eye out for the full campaign to drop via and select retailers.Check out the full collection below, and leave us a comment letting us know what you think.

Diadora Diadora


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