Hard work pays off. That’s simple, yet, effective message Kendrick Lamar conveys in this uplifting short video. Mentoring the youth is what keeps Lamar humble and brings a sense of satisfaction. The video serves somewhat as a Grammy promo, but with a personal touch that hasn’t been presented in music lately, or ever.
Up for 11 nominations, the To Pimp A Butterfly artist looks to dominate this year, and it’s well-deserved.