The Brooklyn Nets are partnering with the sneakers company GOAT to create a branded entryways in the Barclays Center for players to showcase their arrival outfits, according to Nick DePaula from ESPN. The partnership also includes pre-game content highlighting the players’ shoes, gear and accessories.
The @GOATapp and @BrooklynNets are partnering on a branded Barclays Center arena entryway for players’ arrival fits.
They’ll also create pre-game content highlighting the shoes, gear and accessories worn by both home & visiting players. pic.twitter.com/br9xzvW4qL
— Nick DePaula (@NickDePaula) November 20, 2019
The shoe company is not new in the NBA as the previously partnered with the Los Angeles Lakers forward Kyle Kuzma as the first endorsement of a player with a sneaker re-selling platform.
Sen Sugano the company’s Chief Brand Officer talked to the Nets Daily, on the new partnership with the Nets, saying that the organization and the players represent GOAT aspirations as a company.
“GOAT is a community of individuals aspiring to be the greatest. The Nets organization and individual players embody this, making the partnership a natural fit for our brands. With major influence on and off the court, we’re excited to see each athlete stand out and show off their styles this NBA season.”