Beyoncé and Netflix teamed up to bring the world Homecoming: A Film By Beyoncé and the world tuned in.
The preparation and background story behind Beyoncé’s now legendary Coachella performance documented in the short film reached over 1 million viewers the first day (April 17) of release. According to Nielsen, per Variety, 1.1 million U.S. viewers streamed the film on its premiere date.
Noting that Nielsen’s data only tracks viewers in the United States streaming on internet-connected televisions, much of the audience numbers may not be accounted for due to the lack of mobile viewing statistics. Young Black women account for a high portion of Beyoncé’s viewership.
Nielsen’s data reports in the first seven days of its première, the film’s audience was 70% female, 43% of “Homecoming”’s audience 18-34, and 55% African-American. Not only did millions tune in to relive Beychella, Beyoncé’s Homecoming special also did well on social media.
Using their social content ratings, Nielsen reports nearly 757,000 interactions for Homecoming: A Film By Beyoncé across Facebook, Instagram and Twitter. Even Michelle Obama shared celebration of Beyoncé’s latest project, which Nielsen reports as the most engaging piece of social content surrounding the film.
Beyoncé’s Homecoming special comes as the first of promised projects as Netflix reportedly scored a 3-project deal with Beyoncé.