After a quite disappointing season throughout the NFL this year due to the lack of competitiveness during “Primetime”, the NFL has reached a deal with Amazon in hopes of rekindling that fire that has been seen in previous seasons. According to The Wall Street Journal, this year Amazon will be streaming Thursday Night Football instead of twitter, as experimented last season.
Amazon and not Twitter will stream Thursday night NFL games this year, as recode reported. Lucrative Thursday night deal.
— Adam Schefter (@AdamSchefter) April 4, 2017
The deal with CBS along with NBC to broadcast the games is still intact, however, Amazon will have the rights to stream 10 Thursday Night Football games throughout the upcoming NFL season. The deal is reportedly worth 1 year, $50 million dollars as the online retailer is strongly pushing to have a part of the entertainment industry. The deal will be limited to Amazon Prime members only, which includes over 60-million members internationally. The 10 broadcasted games are still available to CBS, NBC, and NFL Network subscribers as well.
There have been multiple trials through the years for various networks attempting to widen their marketability such as: Twitter, and Yahoo! who have both had NFL games streamed on their websites. Yahoo! previously held the game available in 2015 during the NFL’s yearly London trip. Meanwhile Twitter had a hold of 10 NFL games streaming on their network for a reported $10 million in that fiscal year.
The schedule for the 2017-2018 season is set to be released later on this month prior to the NFL Draft. With that being said, NFL fans are in for a treat during the month of April.