With so many commercials and ads wherever you look, it is difficult to get noticed by the right people. This is why marketers and business owners must think outside the box and find new ways to attract buyers’ attention.
But original and creative ideas don’t just pop in your mind every day at every hour! You need to do some serious brainstorming to come up with something good. So, to give you a creative boost, here are five creative ideas you can use for inspiration.
1. Create an Infographic
Some people like to think that infographics are not that powerful when it comes to marketing. But, if you combine several important factors, your brand will benefit from a lot of exposure without having to pay a dime for it.
Here are the factors that matter for a successful infographic:
Topic – it must be about something that gets people interested (for this, check out the best infographics).
Graphics – the colors, the pattern, the images, everything must come together in a natural flow that is aesthetically pleasing.
Logic – the explanation must be easy to follow and understand.
Humor – if the topic permits it, a bit of humor can make your infographic more popular than the rest.
2. Custom Products for Events
Events are amazing ways to raise brand awareness, and if you’re smart about it, you don’t even have to spend too much. For instance, if you want to promote your business at a marathon or sports event, you can create custom water bottles – see some great examples from Good Things – to hand to the participants and viewers.
Everyone will appreciate your gesture and they’ll keep the bottle more than they would a flyer or a leaflet.
3. Do a Podcast
Did you know that over 67 million Americans listen to podcasts every month? It’s the perfect way to keep up to date with your favorite content creators and celebrities when commuting or driving.
So, starting a podcast can be a fantastic idea for your business or brand! And if you don’t see a good reason to invest the time and money (mostly for tech resources), there are always sponsoring a popular podcaster or becoming a guest on several shows that fit your niche.
4. Use a Social Influencer
This strategy works best for products and brands that want to attract millennials and Gen Z. These are young adults and teenagers who grew up with technology and commercials, ads, promotions, and so on.
As such, they are desensitized to standard marketing techniques and businesses must find new ways to reach them. Since they consume social media in large quantities and their new celebrities are influencers, you have access to a huge audience (if you can get an accord with the right person).
5. Organize a Flash Sale
This practice is a great way to get more people to pay attention and it doesn’t look like a time-limited offer (even though that’s exactly what it is).
Flash sales happen on certain days and are only active for a few hours or days (depending on the people you want to attract). Furthermore, the call to action must be appealing to the target audience and the timing must be right. Otherwise, if the people your targeting are busy at the office or at school, your flash sale will go unnoticed.
Creativity doesn’t come easy, especially when it’s about promoting products and/or brands. However, you have a world of inspiration available at your fingertips, so don’t be afraid to use it!