The WNBA has announced their latest partnership with Google that will drive more engagement during key moments in the season. The tech giant will be the fourth company, along with AT&T, Deloitte, and Nike, to join the league as “WNBA Changemaker” to help its development and women’s basketball.
— WNBA (@WNBA) May 3, 2021
Google will be the Presenting Partner of the WNBA Playoffs and an Associate Partner of WNBA All-Star and the WNBA Commissioner’s Cup. They will also collaborate with ESPN to deliver 25 games on national television to celebrate the league’s 25th season and will be an associate sponsor in upcoming ESPN Films projects.
Also, as the Official Trends and Fan Insights partner of the WNBA, they will be developing innovative marketing initiatives, community-driven programming, and new Google product experiences for fans that will help elevate the league.
Following comes from the WNBA Commissioner Cathy Engelbert on the new opportunity that comes for the league.
“We are incredibly grateful to Google for becoming the latest WNBA Changemaker and for their platform of helpful products for everyone. Google’s support will be instrumental in driving our business transformation forward and demonstrates a commitment to the values we both stand for – including building sustainable equity.”
This is a big step for the WNBA, a league that keeps growing and becomes more interesting to the basketball fan as viewership increased during the 2020 season and with the young talent that comes from college basketball will keep growing.