adidas Basketball latest addition to their basketball sneaker is the BOOST technology. Derrick Rose and Damian Lillard introduce said latest adidas innovation for basketball in this video as well as in the official unveiling of their shoes. BOOST is filled with thousands of capsules, giving D Rose and Dame Lillard energy when they need it most.
The BOOST technology is said to be coming this August 2014.
Presenting ‘BOOST’ Changes Everything, take a look at the difference and bounce/energy BOOST gives as Rose and Lillard demonstrate in this Bounty paper towel commercial like video.