Chicago’s own Vic Mensa is entering into the cannabis industry with his latest venture, 93 Boyz. Entering into the business as one of the midwest’s only Black-owned cannabis brands, 93 Boyz aims to positively impact communities that have been “historically and disproportionately affected by outdated laws, prejudices, and assumptions regarding cannabis consumption.” Thus far, Vic Mensa’s venture has launched “Books Before Bars” initiative. With the help of community partners, 93 Boyz offers books to underserved Illinois prison libraries, providing inmates with potentially transformative resources.
“Selling weed was my first hustle. It taught me work ethic, entrepreneurship, and funded all of my first music projects. As someone with a lifelong experience of anxiety and depression, it’s amazing to be able to help people facing those and other issues while working with something I love,” Vic Mensa said in a press release.
“The war on drugs has had a devastating impact on my community, and yet our representation in the cannabis industry is less than 2%. 93 Boyz is changing that narrative while combining high quality, tastemaker weed with socially conscious initiatives.”
In addition to launching the “Books Before Bars” initiative, 93 Boyz with cannabis cultivator by the name of aer?z. Together, they will offer a product line that includes premium flower eighths, premium pre-rolls and strain-specific vape cartridges.
93 Boyz will kickstart their work with a launch party at Cinecity Studios in Chicago, Illinois on August 13, 2022. The live event will feature a live DJ, open bar and much more.
93BOYZ FIRST BLACK OWNED BRAND IN CHICAGO DISPENSARIES ?? pic.twitter.com/qYoxp0ucf7
— vino valentino (@VicMensa) April 25, 2022
