Get paid, young man! Get paid! Twitch is expanding ways in which streamers can receive funds for their efforts. Not long ago, the streaming platform introduced a program that would allow streamers to earn a flat, guaranteed payment if they run a fixed amount of ads during a fixed number of hours. Moving forward, Twitch is switching up the game in an effort to allow more streamers a pathway to earning funds.
Currently, streamers are paid for every 1,000 ads watched on their channel. Through these adjustments, affiliates will qualify for a 55% revenue share if they run three minutes of ads per hour. According to Twitch, the new split of ad revenue will “ensure [Twitch] can pass price increases through to creators.”
“We found that a fixed CPM model wasn’t the most straightforward way to share revenue with creators,” Mike Minton of Twitch told The Verge.
“So we’re now launching a new model that’s not only easier to understand but also increases ad payouts by paying creators 55 percent of the revenue for each ad that runs on their stream.”