Big changes are coming to Triller in the new year. TechCrunch has reported that Triller plans to go public in the first quarter of 2022 following a reverse merger with video-tech company SeaChange International. The newly named entity, TrillerVerz, is projected to be worth $5 billion upon launch.
“We believe TrillerVerz is becoming the voice of youth culture, a brand that sits at the nexus of content, creator, commerce, and culture in the digital world,” Triller CEO Mahi de Silva said in a press statement.
“Our strategy is to continue to build the world’s largest stage for creators to distribute and monetize viral and engaging content with experiences that elevate culture. We believe that combining with SeaChange accelerates our advertising and marketing capabilities by extending our reach to cable, satellite, and OTT media.”
Launched in 2015, the short form video platform has ascended to unforeseen heights while pulling in users like Alicia Keys, Cardi B, Eminem, Post Malone and Kevin Hart. More recently, the company has acquired FITE TV and partnered with Swizz Beatz and Timbaland’s live music series, Verzuz.
“The business combination with TrillerVerz represents a tremendous opportunity to invest in the future of creativity,” SeaChange CEO Peter Aquino added.
“We believe that TrillerVerz’s unmatched social media reach, Gen Z engagement, and the opportunity to meaningfully expand its global multi-platform presence across content, commerce, creators, and being at the forefront of e-commerce, adtech, and NFTs, including the metaverse, is a compelling investment with the potential to create significant value.”