More than 15 years after faltering as a retail chain, Tower Records has returned to open a new “creative space” in New York, New York. Per a report from Variety, the Brooklyn-based creative venue “is designed to engage and stimulate music fans with a range of offerings including live music events, album listening parties, and a new speakeasy-style ‘vinyl drop’ window for limited edition music and merchandise releases.”
Tower Records is not only opening up a new creative space in Brooklyn, but the company is also reviving Pulse Magazine. More than 20 years after its launch, the publication will return as a digital entity with interviews, podcasts, performances and more.
“With the relaunch of Tower Records, our goal has been to bring fans a new music discovery experience while preserving the brand’s legacy and storied past,” Tower Records President Danny Zeijdel said.
“The opening of Tower Labs in Williamsburg, Brooklyn marks a new era as the neighborhood has become a music and cultural hub. Our new space will not be a traditional retail store, rather a hybrid center for performances, pop-ups, listening parties, and content creation.”
The company will kick off its new era with a live performance from Caroline Rose at its new venue in New York on March 24, 2023.
