When Kanye West wants to create a shift in the music industry, he will. That man has his finger on the pulse of the culture. Outside of the antics presented by Ye, the people get what they always crave from him, great music. We have been waiting for his seven solo album for a year, and Kanye’s name managed to stay in folks mouths and minds.
He is all-encompassing.
So it shouldn’t come as a shock that once The Life Of Pablo was released on TIDAL, the number of subscribers more than doubled from 1 million to 2.5 million. What’s more, Mr. West is breaking streaming records — it’s reported that TLOP has been streamed millions of times in less than two weeks. TMZ figures that those new subscribers could lead to $15 million in new revenue for TIDAL.
All this commotion and he only released the album on TIDAL, imagine the madness if it streamed on all services. However, in Ye’s case, less is more and this streaming service play is working.
