In recent months, The Weeknd and his team has pushed out one the best album campaigns that the music industry has seen in 2015. Going in strong with dual singles, ‘The Hills‘ and ‘Can’t Feel My Face,’ The Weeknd had the aspect of Billboard hits on lock. Add that on top of a series of appearances and an additional visual for the Beauty Behind The Madness cut, ‘Tell Your Friends,’ and the singer had himself every element needed for a monstrous debut on the Billboard Top 200. That debut exceeded initial expectations as The Weeknd’s Beauty Behind The Madness debuts at No. 1 with 412,000 copies moved, including streaming. With pure album sales of 326,000, this marks one of the largest debuts of the year. With no signs of slowing down, the road to platinum is inevitable.
