The Weeknd is adding win after win to his name with the release of his brand new album, Beauty Behind the Madness. After setting the VMAs stage on fire, literally, during the telecast, The Weeknd starred in a series of commercials to help further promote his latest LP. Releasing just 3 days ago, early projections see that The Weeknd is set for a monstrous debut atop of the Billboard Top 200. Among the new releases this week, Beauty Behind the Madness is leaving the competition in the dust.
The Weeknd (XO/Republic) 325-350k sales, 355-380k SPS
Halsey (Astralwerks/Capitol) 85-90k, 90-95k
Maddie & Tae (Dot/BMLG) 20-23k, 22-25k
It’s evident at this point that there’s no stopping The Weeknd any time soon. As those predictions were set prior to the VMAs, the singer could tower up to and over 400K. Regardless, the singer has one of 2015’s largest debuts set in stone. Check out his energetic VMA performance, here.
