T-Pain has launched his latest venture with Twitch. In an effort to grow his imprint through the platform while supporting other musicians, he will host “Post Ya Song” and “Post Ya Beat” livestreams where he will review music from rising creatives. He will also curate his own “Power By T-Pain” playlist and host exclusive listening parties for his own projects.
“This partnership means that I have been seen,” T-Pain said in a statement obtained by AfroTech.
“With so little representation on the service previously, the fact that Twitch came to me means that they actually see our community and understand the value of our contribution to the streaming world. We’ve been hosting beat battles and collaborative sessions for years…’I’m Cool With That’ is a combination of some of those efforts. And was the first song created and released with my community and I hope this is just the start of a journey Twitch and I are about to go on to uplift, and strengthen the music community on Twitch.”
T-Pain’s partnership with Twitch launched on Friday with ab exclusive listening party for his new single, “I’m Cool With That.”
