Spotify has launched two initiatives intended to support musicians struggling during the COVID-19 pandemic. The first of the two initiatives includes a $10 fundraising effort intended to support MusiCares, PRS Foundation and Help Musicians. Spotify hopes to encourage the public to support the fund by donating and in return they will match every donation made up to $10 million. In total, the streaming platform hopes to raise a total of $20 million.
In addition to their $20 million effort, Spotify, Amazon Music, TIDAL and a number of other streaming platforms announced a “generous donation” to the Recording Academy’s COVID-19 relief fund. It is not clear what the total dollar amount of the donation was.
“Today we launched the Spotify COVID-19 Music Relief project, which recommends verified organizations that offer financial relief to those in the music community most in need around the world. To begin, we’re partnering with MusiCares, PRS Foundation, and Help Musicians, and are looking forward to adding more partners worldwide,” the company wrote on its blog.
“We’re also working diligently to launch a feature that will enable artists to fundraise directly from fans during this challenging time. Soon, we will give artists the ability to drive listeners to a fundraising destination of their choice on their Spotify artist profile pages,” the company continued.
In order to learn more about their efforts, visit their website.