On Friday, May 9, 2025, Bel-Air‘s own triple-threat Simone “S!MONE” Joy Jones unveiled the latest visual offering from her 10-track project, Magnet. Maintaining the soulful elegance of the R&B project, S!MONE has enlisted director Ryan Neil to shape the black-and-white visuals for “Endless.” From the pool to the beach, the actress, singer, dancer and all-around creative lyrically explores the choppy waters of short-lived love and the emptiness it can leave in one’s heart over time. While heavy with lyrical emotion, the emerging star’s soft vocal tone gives the track soothing feel that compliments Ryan Neil’s romanticized shots of Jones at the beach, in the pool, riding in the backseat of a car or even confronting what appears to be a love interest in a warehouse.
“‘Endless’ is about realizing how often we accept less — and wanting more,” S!MONE said about her latest single and video.
By the track’s end, the listener finds the singer emphasizing the need to set boundaries in her life as she continues her search for love. However, she is not giving up on love, rather she’s setting rules of engagement moving forward. As Wood Harris’s Eric says in Netflix’s Forever, finding and implementing boundaries in love is not a sign of weakness, but rather an indication that there are parts of her worth protecting.
The raw, emotional nature of S!MONE’s “Endless” is beautiful to listen and now, it is also beautiful to watch. Check out her video for “Endless” below.
