Def Pen
  • News
    • World
    • US
    • Politics
  • Music
    • News
    • Hip Hop
    • R&B
    • Pop
    • First To The Aux
  • Sports
    • Basketball
      • NBA
      • WNBA
      • NCAAB
      • EuroLeague
      • High School
    • Football
      • NFL
      • XFL
      • NCAAF
    • Baseball
      • MLB
    • MMA
    • Boxing
    • FIFA
    • Sports Betting
    • Track & Field
  • Fashion
  • Business
  • Movies
    • Trailers
  • TV
  • Tech
  • Women
    • Spotlight On Empowerment
  • Shop
Def Pen
  • News
    • World
    • US
    • Politics
  • Music
    • News
    • Hip Hop
    • R&B
    • Pop
    • First To The Aux
  • Sports
    • Basketball
      • NBA
      • WNBA
      • NCAAB
      • EuroLeague
      • High School
    • Football
      • NFL
      • XFL
      • NCAAF
    • Baseball
      • MLB
    • MMA
    • Boxing
    • FIFA
    • Sports Betting
    • Track & Field
  • Fashion
  • Business
  • Movies
    • Trailers
  • TV
  • Tech
  • Women
    • Spotlight On Empowerment
  • Shop
  • Sports
  • Tennis

Serena Williams Launches ‘Will Perform’ Wellness Brand

  • December 10, 2022
  • Ryan Shepard
Serena Williams has partnered with Hank Mercier and Eric Ryan to launch Will Perform, a line of pain relief and daily muscle care solutions. (Tim Clayton/Corbis via Getty Images)

Serena Williams has partnered with Hank Mercier and Eric Ryan to launch Will Perform, a line of pain relief and daily muscle care solutions designed to support those living an active lifestyle. The launch of Will Perform coincides with the introduction of four wellness products — WILL Relieve™, WILL Cool™, WILL Rest™ and WILL Soothe™. WILL Relieve™ and WILL Cool™ offer pain relief while WILL Rest™ and WILL Soothe™ help with daily skin and muscle care.

“Recovery has played an integral role in my performance and professional success. It’s a practice that can benefit anyone with an active lifestyle,” Williams said.

“That belief is what inspired us to develop a line of products that targets your muscles and can be incorporated into your daily self-care routine.”

Serena Williams completed her legendary tennis career at the U.S. Open in September. After winning 23 Grand Slam singles titles, Williams has transitioned into venture capital with her own firm, Serena Ventures. This far, the firm has invested in a variety of minority-operated companies, including Open Sponsorships, Freeing Returns and Parfait. Overall, the firm aims to empower creative minds from marginalized communities to change the world around them.

As Serena Ventures continues to grow and evolve, Will Perform will be introduced to Target stores on December 8, 2022. Ten days later, Will Perform will make its way to Target’s online marketplaces.

View this post on Instagram

A post shared by WILL PERFORM (@willperform)

 

Related Topics
  • Serena Williams
Ryan Shepard

You May Also Like
View Article
  • Football
  • NFL
  • Sports

Cleveland Browns Select Shedeur Sanders With 144th Pick

  • Ryan Shepard
  • April 26, 2025
View Article
  • Boxing
  • Sports

Keyshawn Davis To Defend WBO Title In June At Scope Arena

  • Ryan Shepard
  • April 26, 2025
View Article
  • Boxing
  • Sports

Manny Pacquiao To Evaluate Boxing Future Following Election

  • Ryan Shepard
  • April 26, 2025
View Article
  • Boxing
  • Sports

Raymond Muratalla Hoping For Potential Unification Bout With Keyshawn Davis

  • Ryan Shepard
  • April 26, 2025
View Article
  • Boxing
  • Sports

Shakur Stevenson Lands Promotional Deal With Lou DiBella

  • Ryan Shepard
  • April 22, 2025
View Article
  • Basketball
  • Sports
  • WNBA

Post-Surgery, Diamond DeShields Looks to the Future

  • Def Pen Sports
  • April 21, 2025
View Article
  • Boxing
  • Sports

The 13th Round: The Biggest Night In Women’s Boxing (And A Side Of Imagery Reminiscent Of The Jim Crow Era)

  • Ryan Shepard
  • April 17, 2025
View Article
  • Boxing
  • Sports

Live From Ringside: Jaron “Boots” Ennis and Eimantas Battle For Lineal Welterweight Title

  • Ryan Shepard
  • April 12, 2025

©Copyright 2025 DefPen.com. All rights reserved.

Def Pen is a registered trademark. DefPen.com is part of the Def Pen Media Group, LLC.

  • Contact
  • Advertising
  • Privacy Policy
  • DMCA
  • Shop

Input your search keywords and press Enter.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT