For most brands and businesses, without a doubt, one of the goals would be to use the best tactics and means to be as marketable as possible to current and potential customers. For those businesses with much more money at their disposal for marketing purposes, it isn’t uncommon to enlist the help of widely popular public figures to help maximize their reach and exposure. In the world of music, endorsements of many sorts are a common reoccurrence for plenty recording artists, especially if your name is Rihanna. Holding the title and honor of being the current face of Puma, along with creative roles, this is just one of many endorsements and brands Rihanna has found herself at the center of. Beating out some equally famous counterparts, according to data compiled by The NDP Group, Rihanna has been named the “Most Marketable” celebrity.
Celebrities have been considered powerful endorsement opportunities for brands and the songstress has worked with various companies including Jeep, Puma and Samsung.
According to the group’s report, “Rihanna’s index score of 367 means that she has almost 3.7 times as many strong brand endorsement opportunities as the average big-name celebrity.”
This comes as no surprise as Ms. Fenty has reach and appeal that spans worldwide due to the power of music. Recently inking a deal with Samsung to help promote her upcoming 8th studio album, ANTi, Rihanna continues to prove just how beneficial she can be. With 2016 still in the early months, who knows what or who else Rihanna plans on boosting sales for in the future.
