Rihanna and luxury group Louis Vuitton Moet Hennessy (LVMH) announce a new fashion house under the name Fenty.
The House of Fenty marks the many firsts for both LVMH and Rihanna. Her new label becomes the first new line created by the group since Christian Lacroix in 1987 according to The New York Times. Rihanna also becomes the first woman to create an original brand at LVMH and the first woman of color at the top of an LVMH maison.
LVMH CEO Bernard Arnault, who previously worked with Rihanna on her Fenty Beauty brand shares excitement for the beginning of the Fenty fashion house.
“To support Rihanna to start up the Fenty Maison, we have built a talented and multicultural team supported by the Group resources,” says Arnault in a statement.
Rihanna is equally excited for the venture. The multi-hyphenate mogul shared through social media.