On Thursday, June 6, Quavo headed to Carbone in New York, New York celebrate the launch of White X Cognac. Made in collaboration with Sazerac Spirits, White X Cognac uses “the finest white grapes from the Cognac region of France to produce a light, gentle, and slightly fruity expression.”
“I just thought I’d stand in front of something and be the face of some good drank,” Quavo told Billboard when asked about his decision to be the face of the adult beverage.
“White X is unapologetic and they ready to bend the rules a little bit, so it’s only right they choose the frontman of the culture to represent that.”
Quavo is no stranger to brand collaborations. In the past, he’s partnered with Adidas to release earbuds, bought a minority stake in the Legends sportswear brand and designed a men’s collection for boohooMAN. Not to mention, he also partnered with Martell Cognac for their limited-edition release in 2020, but Quavo says this collaboration will stand on its own.
“[Sazerac Spirits] was looking for someone who matched the same aesthetic as me and I just think it made perfect sense,” Quavo told Billboard’s Michael Saponara.
“We’re looking forward to coming into the industry and f—g s—t up.”
