It’s an undisputed agreement among the majority of music lovers that Prince is nothing short of a legend of the music business. Releasing more albums than the years I’ve been on this Earth, Prince has not only shaped genres but also aspects of the music industry as a whole. Even with everything the singer has achieved, he’s never lost his drive to control his art and remain innovative. It’s evident as it was revealed today that Prince has partnered with Jay Z’s Tidal to bring us all the release of his brand new album, HITNRUN. In a press release for the record and partnership, Prince and Jay Z were on one accord when it came to the importance of the art and the release of the LP.
The music icon stated, “After one meeting, it was obvious that Jay Z and the team he has assembled at TIDAL recognize and applaud the effort that real musicians put in2 their craft 2 achieve the very best they can at this pivotal time in the music industry. Secondly, TIDAL have honored Us with a non-restrictive arrangement that once again allows Us to continue making art in the fashion We’ve grown accustomed 2 and We’re Extremely grateful 4 their generous support. And lastly, in the tech-savvy, real-time world We all live in 2day, everything is faster. From its conception and that one & only meeting, HITNRUN took about 90 days 2 prepare its release. If that’s what freedom feels like, HITNRUN is what it sounds like.”
JAY Z added, “Prince has always been a visionary, a free-thinker. We’re honored to offer his breadth of work, “1999,” “Purple Rain,” etc., music that has inspired so many, on TIDAL. We’re also excited to be the home for his new upcoming album, HITNRUN. Both Prince and TIDAL share the belief that all creatives should have the opportunity to speak directly to those that love and support them. This partnership with Prince represents TIDAL’s philosophy in its truest form, a 1 to 1 connection and direct delivery of artistry to the world.”
It’s commendable and inspiring that someone of Prince’s stature still 100% cares how his art will be released to the world. With streaming making it’s way to the forefront, along with Jay Z’s initial interest of giving artists control with Tidal, the partnership is a match made in heaven. Prince’s new album will be available in exactly a month on September 7.
