The Philadelphia 76ers have been looking for a revitalization of the franchise since Andre Iguodala and Allen Iverson used to lead that team. They haven’t been able to really make any major improvements ever since those years. They have tried changing colors, players, coaching staff, drafting exciting players, and now they are trying to change their logo.
The 76ers are one of the most iconic basketball franchises in NBA history, because of it being one of the oldest teams in the NBA. What used to be called the Philadelphia Warriors (now the Golden State Warriors) has seen it’s fair share of logo changes and name changes to the Philadelphia franchise.
Here’s your first taste of our new look. We’ll complete it on June 18. #MadeInPHILA » https://t.co/0dQOi3Ebfg pic.twitter.com/N6QmgtgClK
— Philadelphia 76ers (@Sixers) May 12, 2015
Here is an explanation of the new logo, from the 76ers press release:
The team’s new primary logo is a modern interpretation of the classic Sixers insignia, stylistically redeveloped to include a patriotic blue border with six white stars and “PHILADELPHIA” adorned across the heading. The familiar white basketball has been visually updated with a positional rotation of the seams. The emblematic ring of 13 stars present in the primary, partial and secondary logos continues to represent the original American Colonies.
The introduction of the new logos tips off the launch of an updated visual identity for the Sixers, highlighted by new uniforms for the 2015-16 season. The uniforms will debut on June 18at a public event held from 7:00-8:30 p.m. at the Wells Fargo Center (3601 South Broad Street, Philadelphia, PA), where attendees will be treated to a series of dynamic digital displays and interactive elements. Sixers legends Billy Cunningham, Darryl Dawkins, Moses Malone, Bobby Jones and Allen Iverson and special guest Barbara Chamberlain-Lewis, sister of the late Wilt Chamberlain, are scheduled to attend, as well as current Sixers players.
The new uniforms are inspired by Sixers jersey designs from the eras of Chamberlain (late 1960s), Cunningham (1970s) and Julius Erving (1980s). More details on the uniform unveil are forthcoming.
I love this new logo, because it reminds me of the older logo, but also has a modern look to it. The 76ers will most likely be using these new logos next year for the 2015-2016 NBA season which they hope to improve on. They have two young big men in Joel Embiid and Nerlens Noel and they have a supporting cast which they can improve off. Can they win more then 20 games next year for the first time in what seems like forever?
