In its latest campaign on Instagram, Nike Women posted body positive photos to promote their newest Pro Bra collection. The campaign features model Paloma Elsesser and yoga instructor Claire Fountain. The images can be found on both the Nike Women Instagram as well as the Nike NYC account. We all know the sportswear giant to advertise with fit, strong women. With models like Selena Williams and Shelly-Ann Fraser-Pryce, they never fall short of a healthy image. This campaign is making a statement because it’s promoting that same image but the models look more like the average woman. They must have recognized how comforting it is for the everyday woman to look at an advertisement and see herself.
Nike’s Instagram comments are overflowing with praise and thanks from its followers. People appreciate seeing such a major brand embracing the everyday woman’s body type. The brand is also expanding the sizing of its sports bras to an E-cup. Each photo promoting the new sports bra collection has some tips on shopping for and choosing the right sports bra. This seems to be a well-rounded campaign, looking out for all women of all shapes and sizes. You have to commend Nike for always looking forward.