The Los Angeles Rams are entering the Web 3.0 ecosystem with a partnership for the 2022 NFL season with Dapper Labs, the creators of NFL All Day, NBA TopShot, and UFC Strike. This is the first season-long partnership with an NFL franchise for the Dapper.
Tap in to be first in line for Thursday's drop. ??
— Los Angeles Rams (@RamsNFL) August 9, 2022
The first set of collectibles that will be released are the limited-editions NFTs of the Rams Super Bowl LVI Rings. The drop will have three tiers: the Starter Ring at $9 and 5000 stock, the All-Star Ring at $59 and 1000 listed, and the Hall of Fame Ring at $699 with only 50 available to buy. The designs are based on the real-life ring that was delivered to the team.
“We are thrilled to team up with Dapper Labs to give Rams fans an opportunity to be part of history and celebrate our Super Bowl championship in an unprecedented way,” said Los Angeles Rams Chief Commercial Officer Jen Prince in a statement. “This best-in-class partnership is a great case study for how game-changing technology will allow us to reach our fans and engage new fans both here in California and across the globe.”
Throughout the season, Dapper Labs will present the Moment of the Month, which will feature the fans’ favorite play of the month and they will collaborate with the Rams on a custom content series focused on education around digital collectibles and NFL All-Day Products.
The digital collectibles are made in partnership with individual NFL Teams to give fans a chance to rep their favorite teams and they will provide owners with unique perks within NFL ALL DAY, and represent a new way to be a fan in the digital landscape.
To access the drop, fans can visit the Rams virtual pop-up shop at Rams.NflAllDay.com, where they will be able to join the queue for a chance to purchase the limited-edition digital collectibles.