After living in the spotlight for nearly two decades, there aren’t too many “firsts” left in LeBron James’s career. However, he was able to do something for the first time in his career this week. As he closes in on his fourth NBA title, Wheaties has announced that the Los Angeles Lakers forward will cover the cereal box for the first time in his career.
When he covers the cereal box, he won’t do so alone. Making the moment more special, he will be joined by the students of his I Promise School in Akron, Ohio. Opening in 2018, the school has spent the last two years offering mentorship programs to at-risk youth, offering housing to underprivileged families and creating an environment for success.
“Growing up where we come from, to see my I PROMISE kids and families from Akron, Ohio, represented on the iconic Wheaties box means everything,” James said.
“Just a kid from Akron” ?
— NBA (@NBA) October 7, 2020
“The movement we’ve started in Akron is about doing our part to uplift our community by first listening and then responding with the resources they need. We will continue to do everything we can to create a better future for our kids and our community, and it starts with the students, teachers, and everyday champions you see on this box.”
Covering the Wheaties box will be the second most incredible thing to happen to James this week if he is able to take care of business in Orlando, Florida tonight. James and the Lakers will have a chance to win the 2020 NBA Championship with a win against the Miami Heat tonight. The two teams will take the floor at 9 p.m.