Los Angeles Lakers forward Kyle Kuzma is partnering with sneaker resale app GOAT.
Lakers‘ Kyle Kuzma has signed endorsement with GOAT, in what the company calls the “first athlete partnership with a sneaker reselling platform.” Kuzma will wear rare shoes provided by the company.
— Shams Charania (@ShamsCharania) October 17, 2018
Here’s more on that partnership from GQ’s Cam Wolf:
“We’ve been thinking about the idea [of a partnership] and the rule change was the catalyst that allowed it to happen,” Daishin Sugano, Goat’s co-founder tells me. After all, there’s no point in opening up the vault for an NBA player who can only pick shoes out from a certain white-, black-, and purple-colored corner of the collection. Goat is tight-lipped about what shoes they’ll provide Kuzma with this season, but examples Sugano gave include a pair of LeBron 11s that were never released to the public, and decade-old Kobe 3s.
On Thursday night, in the Lakers’ first game of the 2018-19 season – which doubled as LeBron James’ first game as a Laker – Kuzma, in honor of James, wore the first pair of shoes LeBron ever wore in the NBA.
. @kylekuzma arrived wearing the Nike Zoom Flight 2K3s worn by LeBron during his first NBA practice 15 years ago.
? @NBA pic.twitter.com/g8eFDAfVzC
— Def Pen Kicks (@DefPenKicks) October 19, 2018
