Kevin Durant and Rich Kleiman are well on their way to becoming the new faces of cryptocurrency giant, Coinbase. Afro Tech has reported that Durant and Kleiman’s two largest business imprints, Thirty Five Ventures and Boardroom, have inked deals to promote the cryptocurrency company. In return, Coinbase will launch NFTs, put together digital ads, donate to Durant’s charity foundation and sponsor crypto base content.
This is not Durant’s first deal with the company. In 2017, he participated in the company’s Series D funding, which totaled $100 million at a $1.6 billion valuation.
“Being an early investor in a company you’re excited about is always an amazing feeling,” Durant said in a video posted to his Twitter account on Wednesday morning.
“Being able to come back a few years later and create an even more in-depth partnership is rare, and we’re fortunate to be building further with Coinbase.”
Durant has also recently invested in the social experience platform, Topia. The NBA champion’s investment will be used to expand the growing company’s “verified” NFT system. Topia will also launch a public NFT gallery while hosting online discussions about art, crypto currency, NFTs and much more.
— Kevin Durant (@KDTrey5) December 15, 2021