In a surprising fashion on Sunday night, Kendrick Lamar released his 2nd studio album, To Pimp A Butterfly, a week prior before its previously scheduled release date. Met with various reactions due to the album’s theme and sound, Kendrick Lamar and his music has found itself being the talk of the town. With all the mention of the LA rapper, it was evident that the talking, negative or positive, would translate into people wanting to hear the music. Today, it was announced that Kendrick Lamar set the new record for the most amount of streams for a single album in 24 hours.
To Pimp a Butterfly was streamed 9.6m times on the 1st day. new global record 4 the most streams in a single day worldwide by a new release
— dangeroo kipawaa TDE (@dangerookipawaa) March 17, 2015
Previously held by Drake for his If You’re Reading This It’s Too Late mixtape, Kendrick Lamar holds the title with 9.6 million streams. Sales projections are not available as of yet, but one can take a logical guess that with sales plus streaming, Kendrick will find himself atop of the Billboard 200 next week.
