If one thing is clear about Kanye’s latest musical era, it’s that he’s not in it for tradition. With physical copies of the album still not available, the unconventional approach is working. Continuing with that trend, Kanye keeps up with the dramatics as ‘Famous’ receives its music video premiere. Putting aside the normal approach that sees videos being launched via Vevo and Youtube, Kanye’s latest work of art found itself being premiered exclusively on Tidal and L.A’s Forum. Similar to the launch of T.L.O.P, the ‘Famous’ music video is much more of an event than anything else. With no further need to wait, check out the premiere of the music video over at Tidal.
