The creator of the recent life like Tupac hologram at this year’s Coachella festival has spoken to MTV about how his company resurrected the rapper his post-death performance. Nick Smith president of AV Concepts revealed, “It was his [Dr. Dre] idea from the very beginning and we worked with him and his camp to utilize the technology to make it come to life.”
According to Smith, it took his company several months to perfect the hologram adding, “You can take their likenesses and voice and … take people that haven’t done concerts before or perform music they haven’t sung and digitally recreate it.”
Whist Smith was reluctant to reveal the price of the hologram he did add that it was affordable and could cost anywhere between $100,000 – $400,000.
