Rocawear is looking to make a comeback and has chosen hip-hop artist Fabolous to help them do it in their 2014 multimedia marketing campaign. Fab is known for his street style and some might even consider him a “sneaker head”, Rocawear is hoping to capitalize on his street cred to revive interest in a brand long since deemed irrelevant. “BLAK is the new Black”, as is stated in the video. Is it too late for them to rise from the ashes like a Phoenix or is a “new” clothing line long overdue? Stay tuned to find out.
Fabolous as the New Face of Rocawear BLAK
Mickey
Communications grad with a knack for fashion. A love of shoes quickly turned into an obsession with style. Here to bring you everything you need to know about the world of fashion.