Early on, it appears that DJ Mustard and Travis Scott are taking their brand new collaboration, ‘Whole Lotta Lovin,’ very seriously. Fresh off the premiere of the single this past Friday, the duo are back with the accompanying visual that will help further propel the song into potential hit status. As noted by fans of both gentlemen, the sound that is conveyed via ‘Whole Lotta Lovin’ serves as new territory for the likes of both creatives. Straying away from Mustard’s hard-hitting Urban style of production and diving more into Pop-like territory and showcasing are more subtle Travis Scott, the versatility is to me commended. To his and Travis’s benefit, ‘Whole Lotta Lovin’ sounds as if it’s an inevitable hit that will surely ring out in clubs and festivals in the near future. Playing off every vibe that the record gives off, the matching ‘Whole Lotta Lovin’ visual takes viewers into the subdued and trippy world that just may be all to familiar if you’re a true Travis Scott fan. Matched with vivid imagery and deception, the music video is the winner that was needed. With no announced project being attached to the single, who knows just what this offering has the potential to bring. If the success is large enough, it wouldn’t come as a surprise if there’s much more where that came from. Check out the new visual, below.
