DJ Khaled is easily Snapchat’s biggest marketing tool without commissioning him to do so. The We The Best boss has cultivated a following that has amassed over 6 million views daily. Honestly, its nuts, and a once fad has turned into an all out cultural icon. Khaled’s inspirational snaps has turn the internet world upside down. Personally, I stopped following after a week due to the redundancy, but the influence and charisma from Khaled has made him more popular than ever. You can’t know the hustle. So, it only made sense that Ellen had him on the show to further expose the social media maven’s greatness.
Peep the video above.