In a recent interview with ELLE, the mastermind behind Jay Z and Beyoncé’s One The Run “trailer” details the creative process and everything else behind the scenes.
Who is the person behind the curtain calling the shots?
Melina Matsoukas
Check out some of the excerpts from the interview below.
With this song, it’s actually a music video—I know everyone’s calling it a trailer, which I guess it is as well. But it’s a music video for his song “Part II (On The Run).” I feel like [at this point] in Jay’s career he doesn’t want to just do a normal music video. So we were trying to come up with a way to visualize the song that wasn’t something that we’ve seen before. So I came up with this whole movie trailer idea and it just kind of progressed from there. We were talking about trying to hide the fact that it was a music video, and the idea was to release this trailer for this blockbuster that you’ll never see.
On Matsoukas pitching the idea for the video:
Beyoncé was definitely really excited. Jay was a bit skeptical, but we were able to kind of force him into it. He’s always interested in doing something different so I think that part was exciting to him. I think he was hesitant about ‘Oh, now I have to be an actor.’ I was like, ‘If it works, great. If not, then we’ll cut around it and make it a more typical video.’
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