Years ago, the Super Bowl was simply the biggest pro football game around. Over time, it evolved into the biggest media event in American society. How did that happen? Decade after decade, the NFL added a halftime show, sponsored parties, invite major corporate players and enlisted heavy hitters to perform the National Anthem. Above all else, the NFL has managed to position the Super Bowl as the biggest event in television advertisement. As a result, brands ranging from Apple to General Motors have gone all out to develop their best ad campaigns and set the tone for the remainder of the quarter. This year, things are no different. Verizon has worked with Jim Carrey to bring back his classic character from The Cable Guy and Cheetos has worked with Megan Thee Stallion to create a new track and music video. Throughout the night, there will be a number of commercials that may catch your eye. To keep up, check out our running list of commercials that are expected to air during Super Bowl LVI.
Amazon
Campaign: Mind Reader
Stars: Colin Jost, Scarlett Johansson
Description: Is Alexa reading minds a good idea? No. No it is not. Watch now and starting 2/9, vote for your favorite ad on Ad Meter! https://admeter.usatoday.com/
AT&T
Campaign: A Lot In Common
Stars: Mila Kunis, Demi Moore
Description: At AT&T, we’re about connection. Connecting you better to the things you love most. On our YouTube channel, that means connecting you to exclusive content with your favorite athletes and celebrities, DIY tutorials, new device features, and more stories from AT&T. We’ve got the instantaneous access you need to inspire and entertain your world.
BIC
Campaign: Pass It
Stars: Martha Stewart, Snoop Dogg
Description: Snoop Dogg and Martha Stewart agree – the BIC® EZ Reach™ is the ultimate lighter for candles, grills…and more
Booking.com
Campaign: Idris Elba Says Things
Stars: Idris Elba
Description: In this Big Game ad, Idris Elba takes you on a special journey into the heart and soul of Booking.com. In a way that only he could pull off. While staying on-script – mostly. Idris’ appreciation for the values of the company, the light-hearted nature of the message and love of travel drew him in and now we get to be entertained by the master. He takes us on a tour across destinations and we see into the places that we’d all love to stay; from hotels, vacation homes and everything in between. And with 28 million properties to chose from, there’s something for everyone.
Bud Light Seltzer
Campaign: Land of Loud Flavors
Stars: Guy Fieri
Description: Welcome to the Land of Loud Flavors – the new home of Bud Light Seltzer. Not only is it bubbling with the loudest flavors ever, it’s run by the King of Flavor Guy Fieri. Visit LandOfLoudFlavors.com for your chance to “Get Your Name in the Big Game” and be forever immortalized in Mayor Fieri’s town featuring Bud Light Seltzer Hard Soda.
Bud Light NEXT
Campaign: Zero In The Way Of Possibility
Stars: Barbara Streisand
Description: With zero carbs in our new beer, Bud Light NEXT, there’s zero in the way of possibility.
Budweiser
Campaign: A Clydesdale’s Journey
Stars: Chloé Zhao
Description: This Super Bowl we have one message for America: In the home of the brave, down never means out.
Busch Light
Campaign: Voice of the Mountains
Stars: Kenny G
Description: Did you know that every time you crack open a crisp, refreshing Busch Light the mountains start singing? Well, you do now.
Doritos
Campaign: Push It
Stars: N/A
Description: World: it’s time to Unleash Your Flamin’ Hot. Yep, that includes sloths too
General Motors
Campaign: Dr. EV-il
Stars: Michael Myers
Description: Climate change just got a new enemy and he’s one EVil son of a Belgian. Dr. EV-il is going electric to stop climate change from ruining Earth before he can.
Hellaman’s
Campaign: Mayo Tackles Food Waste
Stars: Pete Davidson, Jerod Mayo
Description: If you’re thinking of throwing away food – remember there’s always Mayo. ? https://www.hellmanns.com/us/en/home….
KIA
Campaign: Robo Dog
Stars: N/A
Description: Every dog deserves to find their forever home. Even Robo Dog, who risks it all in Kia’s Big Game ad to live fully charged with the all-electric Kia EV6.
Lay’s
Campaign: Golden Memories
Stars: Seth Rogen, Paul Rudd
Description: Ah, Lay’s. Brings back so many good memories. Lay’s. Stay Golden.
Planet Fitness
Campaign: What’s Gotten Into Lindsay?
Stars: Lindsay Lohan
Description: Not to give away the secret, but it’s a membership to Planet Fitness. Get glowing and #FeelFitacular like Lindsay Lohan for just $10 a month
Pringles
Campaign: Stuck In
Stars: N/A
Description: Is grabbing the last Pringles crisp worth getting your hand stuck in the can… forever? Yes it is.
Samuel Adams
Campaign: Your Cousin From Boston
Stars: N/A
Description: While working security at the Boston Dynamics robotics lab, Your Cousin From Boston gives a robot a Sam Adams. At least he brought a Wicked IPA Party Pack to share!
Skechers
Campaign: Legalize
Stars: Willie Nelson
Description: Legendary artist Willie Nelson appears in a Skechers commercial that offers a fun twist on his advocacy to legalize…. The spot, filmed in his recording studio neighboring his Luck Ranch near Austin, Texas, urges those watching to support the cause and experience signature Skechers comfort that’s so amazing, it feels like you might be breaking the law.
Taco Bell
Campaign: The Grand Escape
Stars: Doja Cat
Description: It’s our big game ad! Check it out to get a bold new taste of what it means to Live Más.
Uber Eats
Campaign: Uber Don’t Eats
Stars: Jennifer Coolidge, Trevor Noah, Gwyneth Paltrow, Nicholas Braun
Description: Get your Uber Eats and Uber Don’t Eats, but please, don’t get them mixed up. See what happens when Jennifer Coolidge, Trevor Noah, Gwyneth Paltrow, and Nicholas Braun do get them mixed up.
