Billionaire mogul Byron Allen has landed a multi-year partnership with Google via his imprint, Allen Media Group. Through this new partnership, Allen Media Group will expand its YouTube TV carriage in 2022. Also, Google Cloud will provide support for AMG’s “digital evolution.” Lastly, the strategic pairing will help AMG’s streaming offerings reach more consumers on Android devices through the Google Play store.
“All of our Allen Media Group properties are growing at an unprecedented rate, and our partnership with Google is a key step in our continued global transformation,” Byron Allen said.
“By leveraging Google’s technology, distribution, marketing, ad sales platforms, enormous capital support, and expertise, Allen Media Group will seamlessly build and enhance our reach and revenue worldwide.”