Less than a month ago, BuzzFeed made the decision to completely shut down its news division. Now, it appears that will take a new approach to building content and highlighting news. In the company’s first earnings report since shutting down its new division, CEO Jonah Peretti said that the company will be “leaning into creators and AI.”
“We have reached an inflection point in digital media. Over the last few months, we have made significant strategic and organizational changes to position the business for long-term growth,” Peretti said.
“Adaptation is in our DNA. By leaning into Creators and AI, I believe we can unlock new opportunities across our portfolio of trusted brands — including Tasty, First We Feast, Complex, HuffPost, and BuzzFeed.”
As Peretti continued, he seemingly leaned further into implementing AI into the company’s future functions. In his words, “generative AI will begin to replace the majority of static content.”
“Broadly speaking, I believe that generative AI will begin to replace the majority of static content. Audiences will begin to expect all content to be personalized, interactive and dynamic with embedded intelligence formats that were developed before the AI revolution,” he continued.
“Any other formats and conventions of the media industry will need to be updated and adapted or begin to feel stale and outdated.”
