adidas continues to work hard to make themselves the leading brand when it comes to sportswear. With the likes of Kanye West, Pharrell Williams, Pusha T, Rita Ora and etc. the brand is in good hands.
Having such silhouettes like the NMD Runner, Ultra Boost, Ultra Boost Uncaged and Yeezy Boost, it’s sometimes hard to find such releases in stores on shelves. Looking to further push their impact and provide a physical location to increase their market value amongst competitors a new flagship store is preparing to open.
This new location is of course in New York City and will be located on 115 Spring Street. Here is the official press release from adidas in regards to this new flagship location.
adidas Originals announces the launch date of the new U.S. flagship store on Spring Street in New York City on August 17.Situated in the heart of Manhattan’s bustling SoHo neighborhood, the unique space will house a curated assortment of adidas Originals lifestyle product including limited-edition capsule collections and designer collaborations for men, women and children.“The new adidas Originals flagship store concept has proven to add further momentum to our success story around the globe,” explains Arthur Hoeld, General Manager of adidas Originals. “The store allows us to provide new and exciting experiences for our customers, in addition to celebrating the city they call home. We are happy to open this new flagship in New York City- an epicenter for creativity and culture.”The adidas Originals store will host curated events and installations on a regular basis in order to encourage localized experiences, create community among streetwear lovers and connect with urban culture enthusiasts.Joey Bada$$ and members of the Pro Era collective; Kirk Knight, CJ Fly, and Nyck Caution partnered with adidas Originals to create a special ZINE and accompanying video directed by Ahmed Klink, capturing the crew’s experiences through music and how the city connects everyone through personal creativity. Photographed by Chad Moore with an interview by Jenna Sauers, the ZINE will be available for pick up at the new flagship location.As part of the new store launch, a New York City specific colorway of the coveted NMD style will be available for purchase through the adidas Confirmed APP beginning August 15, reservations will be open to all 5 boroughs: Manhattan, Brooklyn, Queens, Staten Island and the Bronx. Upon purchase, customers will be invited to pick up pairs of their reserved shoe at the new adidas Originals Flagship.The adidas Originals Flagship Store is located at 115 Spring Street in the SoHo neighborhood of Manhattan. Open to the public beginning August 17, 2016, Monday- Saturday 10 a.m.-8 p.m. EST, Sundays 10 a.m.- 7 p.m. EST.
