The clothing business has received the memo: social media or die.
Fashion designers and icons alike understand that whether they agree with it or not, they must have a loud and clear presence online if they’re going to succeed in this current climate; unless a company caters to older consumers, there’s really no way around it.
Adhering to the communal rules has paid off for clothing businesses. The fashion industry’s corporate revenue skyrocketed from the start of the year, and it doesn’t appear to be slowing down anytime soon. Here are the top five logical reasons why.
1. The Self Factor
Perhaps there are much deeper reasons, but fashion is pretty much a face value kind of industry. People tend to follow the general flow of trends, and that’s it. Often, self is at the center of it all: “How would this look on me?” or “Does this dress make me look fat?” or “Does this color drown out my complexion?”
So, quite naturally, clothes’ sales increase largely because of present societal norms.
With that said, the “selfie mindset” is still alive and well, and people want to stun in their online pictures. You can’t be the hot girl or guy rocking the same outfit every other week. So, to keep up appearances, individual brands and unspoken expectations, online personalities are buying up stylish clothes left and right.
That’s how the whole beauty aspect works. Someone wears something flashy for two weeks straight, and we all want to know what he or she’s going to throw on next week. Ultimately, the cycle of anticipation, comparison and competition drive up sales week by week, year by year.
2. The Celeb Factor
Long gone are the times when we drool over superstars on the red carpet and long for their ornamented dresses and shoes.
Even if we can’t afford their exact threads, there are a plethora of renditions that pass as authentic versions.
What’s more, celebrities have openly joined the conversation. In many instances, they’ve initiated the conversation by joining forces with their fans’ favorite shopping outlets, creating somewhat of a good and unprecedented rapport. This not only helps build and expand their personal brands but it also makes them seem down-to-earth, consequently driving sales up for the shops and outlets, a win-win for all involved.
Famous people—from A-listers to D-listers—pose in “our” clothes, making us somewhat tantamount with them in some respects. In a sense, we can all feel like stars in that way. If for an affordable amount, you could resemble or dress just like your favorite actor, you’d probably do it.
3. The Celeb Collections
Moreover, there are multitudinous celebrity-owned clothing collections and lines to choose from today.
You have people like Gabrielle Union and Eva Mendez selling their beautifully printed and carefully selected apparel in the same place, accessible to the masses. There’s something very real-world about that, and it draws people in without much effort. Forget a clothing model with the perfect figure; the right name or familiar face can sell attire much faster.
4. Easy Access
Ever dreamt of being a designer? Finally, it’s within your reach.
Fashion is so readily available; you can hop online and find an easy guide to starting your own clothing line.
Yes, you can actually start your own clothing line for a reasonable price and push your wares on social media platforms. It’s big business these days.
Still, it can be a daunting task to get started. That’s why advice from experts like Sewport CEO Boris Hodakel come in handy during the process.
“Our team has years of experience in the garment manufacturing industry. During that time we witnessed how brands and manufacturers hit the same walls over and over again. Inspired to bring down the communication barriers we created Sewport. It is a unique space where Brands can effectively turn their passion into products, while service providers only get targeted orders and no time-wasters.”
People are purchasing clothes for inspiration and for inspection purposes, attempting to incorporate similar sewing and styling techniques from their favorite garb makers. Plus, it’s a great hands-on way to explore how certain fabrics feel and blend together. You could call it the art of implementation.
Fashion lovers becoming fashion designers and boutique owners is on the rise. Are you on board?
5. Fashion Never Goes out of Style
Trends may go out of style but fashion itself doesn’t. Then, there are those timeless pieces like the little black dress.
There will forever be men and women who want to wear attractive clothes, whether certain fabrics and prints are in or out. We all just want to look our best, right?
The beauty industry is a billion-dollar business annually, and fashion is simply a subset of it, so it is secure for now. And, in that case, let the booming continue.