Kanye has our attention yet again and he didn’t have to drop an album or impregnate a Reality TV star to do it. All he had to do was release a clothing line, A.P.C. Kanye, with a starting line up of plain tees, plain hoodies and jeans. When I say plain I don’t mean, not flashy, or subtle, I’m saying Fruit of the Loom, Levi type plain. But there is nothing plain about the prices.
The t-shirts are $120, the hoodies are $250 and $280 and the jeans are $265. The jeans don’t raise an eyebrow as much as the severely overly priced t-shirts and hoodies do. Yet Mr. West seems to have struck a cord somewhere because the line sold out and crashed the APC site immediately. Believe it or not this project took 2 years according to A.P.C. designer Jean Touitou. So the question is what are you a bigger fan of, Yeezus or the fresh to death styling’s of plain tees and hoodies? It seems as if the line is a bigger hit than the album. The masses aren’t impressed by either.