YouTube has reportedly laid off more than 100 of its employees. Mass layoffs at YouTube are part of larger layoffs at Google that are expected to impact approximately 1,000 of the company’s team members.
“As we’ve said, we’re responsibly investing in our company’s biggest priorities and the significant opportunities ahead,” a Google spokesperson informed The New York Times.
“To best position us for these opportunities, throughout the second half of 2023, a number of our teams made changes to become more efficient and work better, and to align their resources to their biggest product priorities. Some teams are continuing to make these kinds of organizational changes, which include some role eliminations globally.”
Led by YouTube Chief Business Officer Mary Ellen Coe, the latest round of layoffs at YouTube will lead to consolidation across content creator management teams, music, sports and beyond. More specifically, tech insiders expect to merge their content creator management teams together under central leadership in each country in which they operate. Additionally, tech insiders expect the company to consolidate its music, sports, TV, film and media teams into single global teams.
“As we have seen the past few years, our creator base is broadening and diversifying, from our most experienced creators to a new generation of casual creators posting on YouTube for the first time,” Coe wrote in a memo obtained by Tubefilter.
“Gen AI tools will further fuel new forms of creativity and bring even more creators to the platform. At the same time, our subscription businesses have momentum, powered by partnerships with music, sports and media companies. As the business evolves, we have an even greater need to ensure we’re running the business effectively and meeting the needs of all of our users.”
