VILLA Debuts Big East x Starter Collaboration Collection
– Limited Edition Satin Jacket Collection Brings To Life Historic Sports Moments From The Original Big East Conference –
Philadelphia, PA (October 20, 2014) – VILLA, the nation’s premier lifestyle retailer, has partnered with G-III Sports and iconic sports apparel brand Starter to release the first set of limited edition satin jackets from the VILLA x Starter Series.
The first collection, Big East-inspired, honors legendary teams, players and moments in college sports history. The debut capsule titled “Midnight Madness” highlights seven exclusive designs influenced by original teams in the Big East Conference including UCONN, Syracuse, St John’s, Providence, Seton Hall, Georgetown and Villanova.
“The Big East represents excellence in college basketball – coaches, players, and teams. Nothing was given to them, and the schools collectively disrupted tradition and earned its reputation on the court. VILLA is excited to partner with Starter to deliver a premium, exclusive collaboration that honors the Big East tradition of excellence,” says Patrick Walsh, Vice President of VILLA Marketing.
As today’s Big East introduces itself to a new generation of college basketball, fans of the teams and players get to express their style and team pride with a modern look influenced by the original conference. The limited edition VILLA x Starter “Midnight Madness” pack brings the excitement of college basketball to both the sports and fashion world.
“There are so many great moments in Big East history which will be talked about for ages. Such as Villanova shocking Georgetown for the NCAA Championship and the six-time overtime game between Syracuse and UCONN during the Big East tournament. ? By featuring the original Big East teams in this VILLA x Starter collaboration, we pay homage to these unforgettable games while celebrating the rich history of this conference. We’ve entered a new generation of a new Big East, and as more sports highlights are created each season, Starter will be right there to recognize it,” says Carl Banks, President of G-III Sports.
The “Midnight Madness” VILLA x Starter Collection launches October 31st. Each jacket in the series is limited to 144 pieces and will retail for $100. The entire pack will be available exclusively at select VILLA locations nationwide and online at www.ruvilla.com.
VILLA x Starter ‘Midnight Madness’ Pack Officially Unveiled
