After a debut album that rose to number one on the Billboard Rap charts, Tory Lanez returns with a sophomore album that is worthy of going number one on the Billboard 200 charts. Tory Lanez’s Memories Don’t Die is a fearless project that spotlights Tory Lanez ability to grab listeners attention and never let go. Featuring Wiz Khalifa, Future and more, Memories Don’t Die is a vibe that doesn’t disappoint not only because it grabs the listener’s attention, but because it diverts from the first album in a way that feels natural and celebratory. In many ways, Memories Don’t Die is a celebratory banner that says, “Tory has made it!”
The most striking difference between Tory’s debut, I Told You, and Memories Don’t Die is the emphasis on the Toronto star’s rapping ability. Beginning with “Old Friends x New Foes“, Lanez smacks fans over the fans with bar after bar that sound reminiscent of his freestyles on Hot 97 and Sway in the Morning. Another noticeable difference in the Toronto singer’s second project is his focus on creating his own sound. In past years, Lanez faced stark criticism that perpetuated the idea that Lanez could not create a hit without sampling someone else’s record. Records such as “Connection“, “4 Me” and “Dance For Me” allow the Toronto musician to showcase that he is more than capable of creating his own sound.
Beyond the usual boasting and bragging that Memories Don’t Die provides, Lanez truly shines on records like “Pieces” that not only showcase Lanez ability to rap, but his ability to tell a story. With a verse from New York O.G., 50 Cent, the song definitely stands out as one of Lanez most developed tracks.
In the coming months, fans can see Lanez in their city. The Memories Don’t Die rapper and singer will be embarking on a festival run that includes Rolling Loud and the Breakout Festival. In the meantime, fans can catch his run of free shows that begins on March 2nd at SOB’s in the big apple.
