After reacquiring the brand earlier this year, Swizz Beatz and Timbaland have landed a new distribution for their immersive music experience series, Verzuz. In an exclusive partnership, Verzuz will move to X, the platform formerly known as Twitter. Under the deal, Swizz and Timbaland maintain full ownership and creative control of the brand, while X receives exclusive distribution rights to more than 550 million users.
“We are beyond thrilled to have found the best partner for Verzuz. Not only are we excited to have Verzuz on X, we’re excited to help X build the biggest entertainment company in the world. I would like to thank Elon Musk, Linda Yaccarino, Brett Weitz, Mitchell Smith and the entire X team for believing in the Verzuz vision. We can’t wait to get to work,” Swizz Beatz said.
“We are thrilled to partner with X, the most innovative platform globally. Our goal has always been to bring Verzuz to the world which we can now do bigger than ever,” Timbaland added.
Since its launch during the height of the COVID-19 pandemic, Verzuz has produced over 40 episodes and branched out into comedy and sports while generating 100 million-plus live views and over 70 billion impressions. In a press release, both parties said the latest partnership would be fruitful because it “exponentially [expands] its viewership and international reach like never before.”
“X is so proud to partner with trailblazing creators, artists, and entrepreneurs Swizz Beatz & Timbaland. Our platform stands at the forefront of innovation, and Verzuz defines the essence of an innovative content experience,” X CEO Linda Yaccarino stated.
“As we continue to work with the most exciting voices to bring premium content to X, there is no better fit than this series. Together we will redefine how consumers engage with their favorite entertainment, one Verzuz at a time.”
Timbaland and Swizz Beatz did not offer any insight regarding the next battle, but a statement says it will be announced “soon.”
